Why Every Business Could Use a Professional Ghostwriter

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Ghostwriter’s, especially those trained in marketing, can assist a small business owner with many essential business tasks. Some of the tasks could include writing a clever slogan for the business, writing advertisements, newsletters, brochures, post cards, business plans, business proposals, annual reports, training manuals, website content, search engine optimization technical writing with keywords, sales letters, press release writing, fundraising appeals, and any other business documents or marketing materials. The right professional ghostwriter can bring a lot to the table for a small business owner; however, finding the right one can be tricky.

When searching to hire a professional ghostwriter you will want to look for certain characteristics that reveal his/her level of training and experience. First, does the ghostwriter have a professional looking website for his ghostwriting services? Another trait to search out would be the ghostwriter’s realm of service. For instance, discover if the ghostwriter offers a wide range of writing services, besides just book ghostwriting. Does the ghostwriter offer business related writing services? Does the ghostwriter offer affordable prices? Does the ghostwriter have well-organized content on his/her website? These are just a few of the traits to observe when searching for a professional ghostwriter for your business.

Ghostwriter’s are normally hired on a “work for hire” basis which means that the writer doesn’t have to take credit for the writing that he or she does for a business. The write may, however, ask to have credit, but most ghostwriter’s are used to passing on the credit to the client. This can be beneficial to a small business in many ways. If you own or are thinking about starting a small business but are not a terrific writer, then you can use the services of a ghostwriter to do most if not all of your company’s writing tasks, from writing a company slogan, to writing marketing materials and sales letters.

How to Select the Right Person For the Role 5 Top Tips For New Managers

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From your perspective as a manager, at best, this can cause tensions and lack of focus within the team and is almost certainly going to negatively impact overall performance – at worst, it can swallow up some of your already precious time, trying to sort out or find ways round the issue.

Actually, from the employee’s perspective it’s not great either – because they may be finding the role a struggle, feeling out of place or even quite unhappy, but unsure how to change things.

So, how can you avoid this situation in the first place? Whilst there are always going to be some occasions when, despite your best efforts, a “mismatch” between individual and role occurs, there are things the best managers know and implement which ensure wiser selection and fewer errors.

1) Include a “talent” interview in your recruitment process.

Recruiting can be a complicated process, often involving a number of steps over a period of time, and a number of processes such as psychometric questionnaires, exercises and group work, as well as interviews.

All this assessment can be very helpful; but Marcus Buckingham, of Gallup, suggests an integral part of the process should be about interviewing for what he calls, talent. In his book; “First Break all the Rules, What the World’s Greatest Managers do Differently”, he suggests managers incorporate a talent interview into the whole process, but keeping it as a separate, discrete entity on its own.

In this part of the interview you’re aiming to understand the candidate’s strengths – that is the things they do which seem to come naturally and easily to them, which they enjoy, and which they are quite clearly enthusiastic about. The more their natural strengths match with what is expected of them in the role, the happier, more motivated and more productive they will be.

2) Prepare for the talent interview Before you conduct the talent/strengths interview, think carefully about, write down, and discuss with your HR department:

* What are the intellectual demands of the role?
* What are the skills you’d expect this person to demonstrate with people?
* What personal attributes do you really need in the role? For example, do they need patience? Empathy? Persistence? Sociability? Thoroughness?
* What are the motivations and drivers someone needs within your team?
* What are the tricky or demanding situations they are likely to face in the role?

Get as clear as you can about what will make a good “fit” within the team.

3) Questions you could ask Include questions such as: o How closely do you think people should be supervised?

* What do you enjoy most about “x”?
* What appeals to you most about this role?
* Can you tell me about a situation where you worked closely with a team when there was conflict? What effect did this have on you and other members of the group?
* How did you cope? Can you tell me about a situation when communication was difficult with an individual or group of people?
* What do you think made the communication difficult? What did you do?
* How would you persuade someone to do something they didn’t want to do?
* How would you handle a complaint?
* Tell me about a time when you faced massive change. How did you cope with this?
* What things have you found you’ve learned quickly and easily? (This will give you clues about the kinds of activities or behaviors this individual has a natural ability or leaning towards.)

The questions you choose should mirror verbally, what they would face in the job and elicit how they would behave/react in certain given situations they are likely to come across regularly.

4) Ask your questions – then shut up, and really listen!

What you are looking for, is their first answer, and how they consistently respond. These responses are an indicator of their subconscious, natural, response in a certain situation, and give an indication of how they’d perform in real life, if they were in your team.

Listen hard for specifics, not vague theory. For example, if they say “I like working with people”, ask them to talk about a situation where they really enjoyed working with others, and ask them what exactly they did, and what it was that they found so satisfying.

Also notice the first thing the individual says. Research shows, top of mind responses are more likely to be the person’s natural, instinctive response.

5) Look for right attitude before right skills Great managers know when it comes to attitude and skill, attitude comes first. You can have the most able, experienced specialists possible, but if they don’t fit the ethos of your team, it will never be quite right, and performance will suffer. Better the attitude you need with a bit less experience.